Media, Messaging, and Movement Workshop TAASA “Sustaining change” Conference 2025
Client/Partner: Texas Association Against Sexual Assault (TAASA)
Audience: Violence prevention directors, community outreach coordinators, advocates
Project Overview
I was invited to present Media, Messaging, and Movement: How Stories Influence Advocacy at the Texas Association Against Sexual Assault’s annual conference. The workshop explored the intersections of media, culture, and advocacy, equipping participants with tools to critically analyze harmful narratives and strengthen their prevention campaigns.
Approach
The session combined interactive exercises, group analysis, and guided discussion, including:
Bias recognition and stereotype mapping activities
Media clip deconstruction and cultural critique
Story-building and campaign design exercises
Objectives
Gauge participants’ current media literacy and advocacy practices
Build skills in identifying bias, stereotypes, and propaganda in media
Explore digital storytelling and design strategies for outreach
Provide practical frameworks for integrating media analysis into prevention programs
Outcomes
Increased participant confidence in applying critical media literacy to advocacy work
Strengthened understanding of how narratives influence public perception of violence and prevention
Identification of practical steps participants could take to integrate new skills into ongoing initiatives
Fostered connections with prevention leaders across Texas, with interest in continued collaborations
